As a senior copywriter at Signet Jewelers, I developed and wrote engaging content for their Gen Z-focused banner Banter through a variety of marketing channels, including email, social media, site, in-store signage, and paid media.

From writing scripts for a content series with Philadelphia rapper Tierra Whack to crafting punchy texts about new promotions, I leveraged our brand’s playful voice to drive awareness and sales.

The Message

There’s something undeniably cool about Banter’s tone of voice, but that doesn’t come from hopping on new hashtag trends or memes. Instead, our consistent coolness comes from the confidence in who we are, even if that changes tomorrow.

We empower our customers to feel the same by creating space for them to experiment, explore, and defy all expectations. Instead of telling our customers what they want, we let them decide for themselves, with fine jewelry and piercings for every mood and moment.